I have been working for Red Wing Shoe for a very short period of time however it didn't take long to see what passion and commitment can do to shaping a brand. When I talk to people inside the firm you can hear the pride people have for the firm and its product. That is true whether in the manufacturing plant, the tannery, or in the corporate offices.
Outside the firm the reaction is the same; people often tell their Red Wing story. You can see some of them on the web site at www.redwingshoe.com. The stories are true and they seem to be never ending. In my first couple of weeks at the firm I have had four non-employees tell me theirs.
I have never seen this kind of emotion or reaction in any of my experiences in thirty years in financial services. This is fun! I hope it lasts for a while. I will keep you posted as I learn more about what seems to make this firm so different.
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