Connecting the dots...

Strategic planning can be complicated. There are a ton of methods and processes available to map strategies and align initiatives and goals. It is easy to get caught in the details and to focus on internal issues. One thing is for certain, markets are brutally efficient at torpedoing misguided plans.

I always start planning efforts by examining what is happening in the marketplace (e.g. competitors, regulatory environment, customers and consumer behaviors). Once you have a sharper view of marketplace trends and drivers, see how your company aligns to those trends and where it doesn't. That will give you insight into potential strategic initiatives. Over the years, I have seen many firms that get away from market drivers when building plans. It is easy to let this happen. As IT leaders, we can add value to organizations by helping business partners see these connections. Make sure your IT plans connect to your business partners plans, and make sure you understand how your IT plans help your firm respond to market drivers.

If you do this well, you will achieve the sought after "trusted advisor" status in your company.