Sunday, June 27, 2010

Content, Content, Content

We launched our company Intranet about one month ago. Everyone always says that creating the site isn't the hard part; it is keeping content fresh. We have done an OK job so far on content. We are getting used to having the new resource and people like what they see. Keeping the content fresh is challenging. We ask each department to own their own content. Everyone has a full time job and some of the content hasn't changed as much as you would like it to.

We will keep plugging away. We have to find ways to make this a natural part of content owners life in the office. We are seeing some positive signs in this regard. Newsletters that were normally emailed are now posted to team sites. People are slowing seeing how alerts can be effective to track new content.

If you have ideas as to how to keep content fresh and top of mind for content owners let me know.

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